Google Business & SEO: A Beginners Guide To Optimising Google Business

Canterbury, Kent & London

Are you looking to improve your website’s SEO performance? Have you considered using Google Business to boost your online visibility? If you’re unfamiliar with Google Business and how it can help you optimize your website for search engines, you’re in the right place. In this blog post, we will explore the benefits of Google Business for SEO and guide you through the essential features to look for.

Google Business is a free tool provided by Google that allows businesses to create a listing on Google Maps and Google Search. This listing includes essential information about your business, such as your address, phone number, website, business hours, and customer reviews. By creating a Google Business listing, you can help potential customers find your business online, improve your online visibility, and enhance your SEO performance.

In addition to these benefits, Google Business provides several features that can help you optimize your website for search engines. These features include the ability to add photos, videos, and virtual tours of your business, as well as the option to create Google Posts, which can be used to promote your products or services. By using these features effectively, you can improve your website’s SEO performance and attract more customers to your business.

This blog post is aimed at business owners and marketers who want to improve their website’s visibility and SEO performance using Google Business. We will cover the essential features to look for when creating a Google Business listing, provide a video overview of the tool, and answer some frequently asked questions about using Google Business for SEO.

Table of Contents

  1. Video Guide
  2. Features
  3. Links
  4. FAQs

1) The Essentials Video Guide: {acf_video_title}



2) Key Features: Google Business Effects on SEO

Google Business is a free tool that helps businesses manage their online presence across Google, including search and maps. It allows businesses to create a profile that displays crucial information such as their name, address, phone number, website, and hours of operation.

Having an optimized Google Business profile is crucial for improving your business’s online visibility, driving traffic to your website, and generating leads. In this section, we will discuss the key features involved in Google Business for SEO. We have provided a table that lists these features and their explanations to help you understand their importance and how to optimize your Google Business profile for better SEO.

  1. Local Pack Visibility: Having an optimized Google My Business listing increases the likelihood of your business appearing in the local pack, the set of local business listings that often appear at the top of the search results. This visibility is crucial for attracting local customers and improving overall SEO.
  2. Google Maps Integration: Google My Business listings are integrated with Google Maps. This integration not only makes it easier for users to find your business physically but also contributes to local SEO. Accurate business information on Google Maps enhances your local search presence.
  3. Customer Reviews: Google My Business allows customers to leave reviews, and these reviews contribute to your online reputation. Positive reviews can attract more customers and improve your local search rankings, as Google considers the quantity and quality of reviews as a ranking factor.
  4. Business Information Consistency: Google My Business ensures that essential business information (name, address, phone number, hours of operation, etc.) is consistent across Google Search, Google Maps, and other Google services. Consistency in business information is crucial for local SEO.
  5. Posts and Updates: Google My Business lets you publish posts and updates directly on your listing. This feature allows you to share news, events, offers, and other relevant information with potential customers. Fresh content through posts can engage users and positively impact local SEO.
  6. Insights and Analytics: Google My Business provides insights into how customers find and interact with your listing. Understanding user behavior, such as the number of clicks, calls, and direction requests, helps you make informed decisions to improve your local SEO strategy.

3) Explore Further: How Can I Learn More About Google Business SEO?

For further reading on the topic of Google Business for SEO, we have curated a collection of blog posts that provide in-depth insights into how to optimize your Google Business profile, the importance of local SEO, common mistakes to avoid, and more. These blog posts cater to different levels of expertise, from beginners to advanced users, and cover a range of topics related to Google Business and local SEO.

By reading these articles, you can gain a deeper understanding of how Google Business works and how to use it effectively to improve your business’s online visibility and attract more customers. Click on the links below to access these informative blog posts, and feel free to contact us if you have any further questions or need assistance with your Google Business profile.

4) Experts FAQs: Questions & Answers About Google Business SEO:

Our FAQ section contains answers to some of the most common questions we have encountered regarding Google Business for SEO. These questions have been sourced from our discussions with clients and WordPress developers, as well as from online forums and communities.

We have provided concise and comprehensive answers to these questions to help you better understand how to optimize your Google Business profile for better SEO and attract more customers to your business. However, if you have any further questions or need more information, please do not hesitate to contact us. Our team of experts is always ready to help you with any queries you may have about Google Business and other aspects of local SEO.

What is Google Business, and how does it impact local SEO?

Google Business, also known as Google My Business (GMB), is a platform where businesses can create and manage their online presence. It significantly impacts local SEO by providing crucial information for local searches.

Why is it important for businesses to claim and verify their Google Business listing?

Claiming and verifying a GMB listing ensures that businesses have control over the information displayed on Google, which helps in accurate local search results and enhances trust with users.

What information should be optimised in a Google Business listing for SEO?

Optimise the business name, address, phone number (NAP), business hours, categories, and a detailed business description. Ensure that all information is consistent with your website.

Can adding photos to a Google Business listing improve SEO?

Yes, adding high-quality photos to your listing can enhance user engagement, make your business more appealing, and potentially improve local SEO.

What is the role of geotagging photos in a Google Business listing for local SEO?

Geotagging photos adds location information to the image metadata. This can further reinforce the local relevance of your business, potentially influencing local search rankings.

How does Google Business Insights contribute to SEO strategy?

Insights provide valuable data on how users find and interact with your listing. Analysing this data can help refine your SEO strategy, focusing on areas that drive the most user engagement and conversions.

How can the use of Google Posts benefit SEO for a business?

Google Posts allow businesses to share updates, events, and offers directly on their GMB listing. Regularly posting relevant content can improve engagement and potentially impact local search rankings.

Does the accuracy of business information across different platforms affect SEO?

Yes, consistent NAP information across various online platforms, including GMB, contributes to trustworthiness and can positively influence local search rankings.

How can the "Q&A" section in Google Business impact SEO?

The Q&A section allows businesses to provide additional information and address common queries. Regularly monitoring and responding to questions can improve user engagement and enhance the SEO value of the listing.

5) Our Services: How Can You Help Me?

Our WordPress agency provides a broad range of services to meet our clients’ unique needs. We specialize in crafting visually stunning and highly functional websites that engage visitors and drive conversions. Our WordPress development services are designed to help clients build custom websites with the latest features and functionalities. Additionally, we offer WooCommerce services to assist clients in setting up and optimising their online stores.

Our SEO services improve our clients’ website search engine rankings, while our Google Ads service increases website traffic and boosts sales. Finally, our maintenance services ensure that our clients’ websites are always up-to-date and secure. To learn more about each of these services and how they can benefit your business, explore the links below.


Barry Reynolds is a web designer and WordPress developer at WP Canterbury, a WordPress agency in Kent. Our services include How Can You Help Me? and WordPress development for client in Kent, London & the UK. Please call 01227 678 160 or email [email protected] to discuss How Can You Help Me?.