URL Structure SEO: A Beginners Guide To Optimising Permalinks for SEO

Canterbury, Kent & London

Are you looking to improve your website’s ranking on search engines? Have you considered the role of URL structure in your SEO efforts? What kind of URL structure can help you rank higher on search engines? In this blog post, we will give you a comprehensive guide on everything you need to know about URL structure for SEO.

First things first, what exactly is URL structure? URL structure is the way your website’s URLs are organized and displayed. It is an important factor in SEO, as it helps search engines understand the content of your website and how it is organized. A well-structured URL can also improve the user experience of your website. URL structure can do a lot for your SEO efforts. By creating a well-structured URL, you can make it easier for search engines to crawl and index your website, which can ultimately improve your website’s ranking on search engine results pages (SERPs).

So, what does this blog post cover? This post is aimed at anyone looking to improve their website’s SEO efforts through URL structure. We’ll cover the basics of URL structure, including what it is, how it works, and what features to look for when creating a well-structured URL for your website. We’ll also include a video overview for those who prefer visual learning, as well as a questions and answers section for any further inquiries.

By the end of this post, you’ll have a complete understanding of how to use URL structure for SEO and be able to create a well-structured URL that can improve your website’s ranking on search engines.

Table of Contents

  1. Video Guide
  2. Features
  3. Links
  4. FAQs

1) The Essentials Video Guide: {acf_video_title}



2) Key Features: URL Structure & Effects on SEO

URL structure is an essential component of search engine optimization (SEO). A well-structured URL can help search engines understand the content on your website better and improve your website’s search engine rankings. Optimizing your URL structure can also enhance the user experience and make it easier for users to navigate your website.

In this section, we have compiled a list of features involved in URL structure for SEO. We have provided a table with each feature and its explanation to help you understand how URL structure can impact your website’s SEO. Whether you’re a WordPress developer or a website owner, this section will help you optimize your URL structure for better search engine performance.

  1. Relevance and Readability: Create URLs that are relevant to the content of the page and easy to read. Include keywords in the URL that accurately describe the topic of the page. A clear and descriptive URL helps both users and search engines understand the content.
  2. Hyphens for Separation: Use hyphens (-) to separate words in the URL rather than underscores (_) or no separators at all. Search engines like Google treat hyphens as space, making it easier for them to interpret the individual words in the URL. This can improve the visibility of your content in search results.
  3. Short and Simple: Keep your URLs short and simple. A concise URL is easier for users to remember and type, and search engines tend to prefer shorter URLs. Avoid unnecessary parameters, numbers, or special characters in the URL when possible.
  4. Include Target Keywords: Incorporate relevant target keywords in the URL. This provides an additional signal to search engines about the content of the page. However, don't overstuff the URL with keywords; keep it natural and focused on conveying the main topic.
  5. Canonicalisation: Implement canonicalization to avoid duplicate content issues. Choose a preferred version of your URL (www or non-www, HTTP or HTTPS) and use canonical tags to indicate the canonical version. This helps search engines consolidate indexing signals for the preferred version.
  6. Avoid Dynamic Parameters: Minimise the use of dynamic parameters in URLs, such as session IDs or query strings. Search engines may have difficulty crawling and indexing pages with too many dynamic parameters. Use static URLs whenever possible, and if dynamic parameters are necessary, ensure they are SEO-friendly.

3) Explore Further: How Can I Learn More About URL Structure SEO?

In this section, we have curated a list of blog posts related to URL structure for SEO. These blog posts cover a range of topics related to URL structure, including how to create an SEO-friendly URL structure, how to optimize your URLs for search engines, and how URL structure can impact your website’s search engine rankings. Each blog post provides valuable insights and practical tips that can help you enhance your website’s URL structure and improve your search engine performance.

Whether you’re a website owner or a WordPress developer, these blog posts are a must-read if you want to optimize your URL structure for better search engine performance and user experience.

How to Create SEO-Friendly URLs

How to Create SEO-Friendly URLs

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4) Experts FAQs: Questions & Answers About URL Structure SEO:

Our FAQ section about URL Structure for SEO includes the most commonly asked questions related to optimizing URL structure for search engines. A well-structured URL can help search engines understand the content on your website better and improve your website’s search engine rankings. In this section, you will find answers to questions related to the importance of URL structure for SEO, how to create an SEO-friendly URL structure, and how URL structure can impact your website’s search engine performance.

Each answer provides valuable insights and practical tips that can help you enhance your website’s URL structure and improve your search engine performance. If you have any further questions or need more information, please feel free to contact us. Our team of experienced WordPress developers and web designers is always happy to help.

What is URL structure, and why is it important for SEO?

URL structure refers to the organisation and format of a web page’s address. It is important for SEO as a well-structured URL provides clarity to users and search engines about the content of the page.

How can including keywords in the URL benefit SEO?

Including relevant keywords in the URL can provide a clear signal to search engines about the topic of the page, contributing to improved rankings for those keywords.

What are some best practices for creating SEO-friendly URLs?

Use descriptive, concise, and readable URLs. Include relevant keywords, avoid unnecessary parameters or symbols, and use hyphens to separate words for better readability.

Is it recommended to include dates in URLs for SEO purposes?

Including dates in URLs can be beneficial for time-sensitive content, such as news articles. However, for evergreen content, it may be better to create timeless URLs for longevity.

How can businesses optimise URLs for local SEO?

For local SEO, include location-specific keywords in URLs, especially for pages targeting local audiences. This helps search engines understand the geographic relevance of the content.

Does URL length impact SEO, and what is the optimal length?

Shorter URLs are generally preferred for both user experience and SEO. Aim for concise and relevant URLs, and avoid excessively long strings that may be difficult to remember or share.

How does the structure of URL folders and subdirectories impact SEO?

A logical and organised folder structure in URLs contributes to a clear hierarchy for both users and search engines. It aids in understanding the relationship between different sections of a website.

Should URLs be static or dynamic for better SEO performance?

While search engines can index both static and dynamic URLs, static URLs are often preferred for simplicity and readability. Dynamic URLs may benefit from URL rewriting for better SEO.

How can businesses handle URL changes without negatively impacting SEO?

When changing URLs, implement 301 redirects from old to new URLs to maintain SEO equity. Update internal links and inform search engines about the change through sitemaps.

Can the presence of unnecessary parameters in URLs impact SEO?

Unnecessary parameters, especially if they create duplicate content, can negatively impact SEO. Use canonical tags to indicate the preferred version of the page to search engines.

5) Our Services: How Can You Help Me?

Are you looking for a WordPress agency that can help you build a custom website that stands out from the competition? Look no further than us! Our team of experts specializes in web design and development, as well as Woocommerce, SEO, Google Ads, and maintenance services. We can help you achieve your online goals and grow your business.


Barry Reynolds is a web designer and WordPress developer at WP Canterbury, a WordPress agency in Kent. Our services include How Can You Help Me? and WordPress development for client in Kent, London & the UK. Please call 01227 678 160 or email info@wpcanterbury.co.uk to discuss How Can You Help Me?.